The painter Michel Majerus was well-known for the hybrid nature of his works, both as regards their sources and their means of execution. His large-format paintings, often produced using digital techniques, echo the scale of the built environment and combine references from a wide variety of fields, from advertising and mass media to popular culture and art history.
With its unfinished appearance, Newcomer recalls an anonymous statement scribbled on a wall. Adopting a medium and a format adapted to the public space, it seems designed to compete with billboards. But Majerus undermines the codes of urban advertising to deliver an enigmatic message that can be read as a mise en abyme of his own status as an artist who has suddenly risen to fame.